Holiday World Launches iPhone App

FOR IMMEDIATE RELEASE: 1 July, 2010
MEDIA CONTACT: Paula Werne, 812-937-5209; fun@holidayworld.com

‘HOLIDAY WORLD’& MORE!’ APP LAUNCHED
SANTA CLAUS, IND—–When Holiday World visitors are curious to learn the speed of a roller coaster or height of a water slide, where to find the nearest funnel cake or the closest location for free soft drinks, they will now be told “there’s an app for that.”

“We’re really excited to launch our own iPhone app,” says park general manager Matt Eckert. “I think the coolest part is the interactive map. It literally provides a ‘you are here’ perspective, along with the ability to find other members of your party who are also using the app.”

The app includes practical information such as parks rules and services, food menus and prices, plus current weather conditions. It also provides photos and details about each ride and water slide in Holiday World & Splashin’ Safari, information about shows, and tips for planning a park visit. The app also utilizes social media, with access to the park’s YouTube videos and Twitter feed, plus a portal to the user’s Facebook and Twitter accounts.

“We developed this as a cooperative venture with the Spencer County Visitors Bureau,” says Eckert. “We’re hoping this will help Holiday World visitors learn about all the other fun things to do during their vacation here.” The two additional sections of the app detail lodging, attractions, restaurants and maps in “Santa Claus, Indiana: America’s Christmas Hometown” and “Lincoln’s Indiana Boyhood Home.”

The app is also available as a mobile site for use on other smart-phones, using the address: http://m.holidayworld.com.

Holiday World & Splashin’ Safari are now open daily, featuring the new Wildebeest, the world’s longest water coaster. On Sunday, July 4, the park will feature a fireworks display at 9:30 pm CDT. For more information, visit http://holidayworld.com or call 1-877-463-2645.

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